Leo Bogart papers, 1912-2005 and undated.

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Leo Bogart papers, 1912-2005 and undated.

http://www.worldcat.org/oclc/317586959

Collection documents Bogart's professional work with the Newspaper Advertising Bureau; as a mass media expert; and as an author and public speaker. The collection includes correspondence, clippings, articles, speeches, books, journals, chapters, drafts, proposals, notes, reports, scrapbooks, resumes, interviews, schedules, programs, pamphlets, administrative records, research materials, publications, promotional materials, ephemera, yearbooks, student papers, military records, photographs, negatives, and slides. Materials represent Bogart's professional work as Vice President and General Manager of the Newspaper Advertising Bureau, as well as his early employment with Standard Oil (New Jersey), McCann-Erickson, and Revlon, Inc.; as a prolific author and public speaker; as a Senior Fellow with the Gannett Center for Media Studies at Columbia University; and as a mass media consultant with the Innovation International Media Consulting Group. The bulk of files relate to research on U.S. markets, although some files do cover international research projects. Topics include newspaper marketing research; newspaper readership; newspaper advertising; television and society; critiques of mass media; social science research methodology; and international newspapers in emerging markets. The collection also documents Bogart's early experiences as a student and as a soldier in the U.S. Army Signal Corps during World War II, which formed the basis for several of his writing projects. Includes videocassettes, DVDs, audiocassettes, CDs, and floppy disks, featuring or collected by Bogart.

52,259 items (59.4 lin. ft.)

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Duke University Libraries, Duke University Library; Perkins Library

Information

SNAC Resource ID: 7325324

Duke University Libraries, Duke University Library; Perkins Library

Related Entities

There are 9 Entities related to this resource.

Standard Oil Company

http://n2t.net/ark:/99166/w6s004w8 (corporateBody)

The Standard Oil Company was established by John D. Rockefeller in 1868 in Pittsburgh, Pennsylvania. The first Standard Oil Company in Minnesota was established in 1886....

Innovation, International Media Consulting Group

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McCann-Erickson Worldwide

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McCann-Erickson, founded in 1930 from the merger of Alfred Erickson's and Harry McCann's agencies, is one of the largest advertising agencies in the United States. It is part of the Interpublic Group. From the description of McCann-Erickson audiovisual collection, 1980s-1990s. (Duke University Library). WorldCat record id: 698244168 ...

Revlon, inc.

http://n2t.net/ark:/99166/w6ng9sss (corporateBody)

John W. Hartman Center for Sales, Advertising & Marketing History

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United States. Army. Signal Corps

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Congress passed a resolution creating a national weather service on February 9, 1870, and it was signed into law by President Ulysses S. Grant. This new law directed the Secretary of War to take meterological observations and provide warnings of approaching storms. The Brevet Brigadier General Albert J. Myer and his Signal Service Corps were assigned this duty on February 25, 1870 by the Secretary of War. Weather observations began on November 1, 1870. In June 1872, Congress extended the weather...

Newspaper Advertising Bureau (New York, N.Y.)

http://n2t.net/ark:/99166/w63j9dhc (corporateBody)

Gannett Center for Media Studies

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Bogart, Leo

http://n2t.net/ark:/99166/w6xw5n1c (person)

Sociologist, author, and marketing specialist known for studying the role of mass media in culture. From the description of Leo Bogart papers, 1912-2005 and undated. (Duke University Library). WorldCat record id: 317586959 "Utilization of Negro Manpower in the Army: a 1951 Study," also known as "Project Clear," was commissioned by the United States Army to gauge the use of black personnel in the Army. This analysis pulls together a variety of sociological data i...